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5X5X Media

Urban Haus · Retail & Lifestyle

Scaling always-on paid social without losing brand quality

A lifestyle retailer improved creative testing, catalogue campaigns, and social proof to scale acquisition across the UK and EU.

Urban Haus campaign image

58%

Revenue Lift

3.4x

ROAS

22%

AOV Increase

Client Overview

Urban Haus is a retail & lifestyle brand that needed a sharper growth system across social and paid channels.

Problem

Urban Haus had plateaued after early paid media wins and needed fresh creative, cleaner campaign structure, and better reporting.

Strategy

We rebuilt the account into a testing and scaling structure, introduced weekly creative sprints, and used customer proof to improve conversion confidence.

Execution

What we delivered.

The campaign plan was translated into focused creative, media, and reporting actions.

Restructured Meta campaigns for creative learning and efficient retargeting.

Created ad variants around product bundles, lifestyle moments, and reviews.

Introduced weekly performance reviews across spend, creative, and landing pages.

Developed content guidelines for seasonal product drops.

Results

The outcome.

A stronger growth system created more useful data, better creative decisions, and measurable business impact.

Unlocked profitable scale after a stagnant quarter.

Improved catalogue campaign efficiency.

Gave the internal team a repeatable creative testing rhythm.

Services used

Paid Advertising, Content Creation, Strategy & Consulting

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