Client Overview
Solace Fitness is a health & fitness brand that needed a sharper growth system across social and paid channels.
Solace Fitness · Health & Fitness
Building a creator-led acquisition funnel for a fitness studio
A local studio expanded into three UK cities with creator partnerships, paid social, and community-first content.
312%
Follower Growth
41%
Lower CPA
680+
Trial Passes
Problem
Solace Fitness needed to fill classes in new locations without relying on discount-heavy promotions.
Strategy
We combined local creator partnerships with always-on paid social and a weekly content rhythm built around member stories.
Execution
What we delivered.
The campaign plan was translated into focused creative, media, and reporting actions.
Mapped local creator audiences around each launch city.
Created a 30-day content calendar for founder, coach, and member content.
Launched paid campaigns for trial passes and retargeted warm video viewers.
Tracked trial booking quality and class attendance by campaign source.
Results
The outcome.
A stronger growth system created more useful data, better creative decisions, and measurable business impact.
Created a stronger local reputation before each opening.
Reduced trial pass acquisition costs.
Built a library of creator content for paid amplification.
Services used
Influencer Marketing, Paid Advertising, Social Media Management
Build a similar campaign system with a focused strategy call.