Client Overview
Northline is a logistics brand that needed a sharper growth system across social and paid channels.
Northline · Logistics
Making an established logistics firm visible to modern buyers
A strategic LinkedIn and paid content programme helped a logistics provider win attention in a traditionally low-visibility sector.
37
Sales Opportunities
£1.2M
Pipeline Influenced
214%
LinkedIn Reach Lift
Problem
Northline had a strong operational reputation but little digital authority, making it harder to reach procurement and operations leaders.
Strategy
We created a leadership content programme, industry insight reports, and paid LinkedIn campaigns for high-intent buyer segments.
Execution
What we delivered.
The campaign plan was translated into focused creative, media, and reporting actions.
Built a content calendar around reliability, compliance, and cost control.
Created leadership posts, animated explainers, and downloadable guides.
Launched targeted LinkedIn campaigns for procurement and supply chain leaders.
Connected lead sources to sales follow-up and proposal tracking.
Results
The outcome.
A stronger growth system created more useful data, better creative decisions, and measurable business impact.
Improved brand authority in a competitive B2B market.
Generated qualified inbound conversations.
Equipped sales with stronger proof-led content.
Services used
Strategy & Consulting, Content Creation, Paid Advertising
Build a similar campaign system with a focused strategy call.