Client Overview
Aster & Co is a premium homeware brand that needed a sharper growth system across social and paid channels.
Aster & Co · Premium Homeware
From quiet social presence to a high-converting launch engine
A paid and organic content system helped a premium homeware brand turn a product launch into measurable revenue and long-term audience growth.
4.7x
Blended ROAS
£340K
Launch Revenue
1.8M
Organic Views
Problem
Aster & Co had beautiful products but inconsistent content, limited paid media structure, and no clear launch journey for new collections.
Strategy
5X Media rebuilt the brand's content pillars, launched a conversion-led Meta campaign, and created short-form product storytelling for organic and retargeting audiences.
Execution
What we delivered.
The campaign plan was translated into focused creative, media, and reporting actions.
Reframed the launch around room transformations and customer pain points.
Produced Reels, carousels, product stills, and UGC-style ads.
Built prospecting and retargeting campaigns with offer-specific landing page UTMs.
Optimised creative weekly based on hook retention, add-to-cart quality, and ROAS.
Results
The outcome.
A stronger growth system created more useful data, better creative decisions, and measurable business impact.
Scaled paid spend while maintaining profitable acquisition.
Increased email signups before the launch window.
Established a repeatable content and launch calendar.
Services used
Paid Advertising, Content Creation, Social Media Management
Build a similar campaign system with a focused strategy call.